Re-telling the Story of the Storytelling Company
NARATIV INC - STORYTELLING COMPANY
Utilized design strategy and service design methodologies to build and communicate a clear vision for Narativ Inc - The Listening and Storytelling Company. Also supported training programs for clients such as Twitter Inc, City University of New York (CUNY), Open Society Foundation (OSF) and Elmezzi Foundation.
PROJECT DETAILS
Project Experience: Nov. 2013 - October. 2015, New York City
My Role: Experience Designer, Design Strategist, Narativ Co-trainer
Contribution: Design Strategy, Strategic Planning, Service Design, Storytelling
Client: Twitter Inc, John Jay College, Wells Fargo, City University of New York (CUNY), Open Society Foundation (OSF), Elmezzi Foundation
Collaboration: Blue Lotus Research, Horns & Tails Productions
Team: Narativ NY - Jerome Deroy, Benaifer Bhadha, Terence Mickey, Daisy Millard; Narativ London - Jane Nash
Project Copyright Narativ Inc. All rights reserved.
CHALLENGE
Narativ Inc transforms the way people communicate - for the long term - by improving their listening and storytelling capabilities to meet specific business challenges, whether in the areas of employee engagement, sales and marketing, fundraising or leadership development. Founded in 2007, and based in New York and London, Narativ offers trainings and public speaking engagements to organizations worldwide.
Initially hired as a Design Strategy Consultant, I was tasked with creating a road-map for Narativ Inc to meet its medium-term and long-term objectives.
OPPORTUNITY
How might we further Narativ’s business objectives and simultaneously develop a sustainable partnership with our client organizations and community?
I started by codifying various components of Narativ’s consulting practice and their interactions with client organizations. Utilizing design-led processes, I also facilitated ideation sessions with the CEO, Co-founder and Program Developers, and integrated different perspectives and insights into one construct. In order to build a sustainable engagement with client organizations, I proposed the idea of an online storytelling platform - developing a ‘train-the-trainer’ model with a set of self facilitation tools. I further created a title and job description for myself, and built a new design team to execute this idea.
ACTION
I collaborated with the Narativ team in New York and London and:
Designed a project chart and fact sheet for potential clients, with details of the training outcomes and price list
Designed pre-training assessment and post-training feedback tools, facilitation tools and activity cards for Narativ training programs
Created design fundamentals and a visual style specifically for Narativ, and frameworks for the new website and online storytelling platform
OUTCOME
Helped the team create and communicate a clear vision for Narativ Inc, which in turn led the company to reduce operational costs, increase efficiency and growth, and confidently explore and define future business opportunities.
